Roundtable Lenovo DaaS Rome 2025

IDC & Lenovo Lunch Connect
Towards more flexible and sustainable IT management: the evolution of the Device-as-a-Service model and the importance of TCO
Overview
The rapid adoption of digital technologies and the growing ubiquity of IT devices have forced companies to address increasingly complex, often unforeseen, challenges in managing IT and the lifecycle of their devices.
When it comes to device management, the DaaS (Device-as-a-Service) model is now widespread, but with significant room for optimization. One in two companies plans to expand their DaaS approach in the next 12 months to meet the need to better manage IT assets while simultaneously outsourcing their day-to-day management.
The “TrueScale Device as a Service” service was created specifically to focus on realigning IT management costs, flexibility in device management, employee productivity, and sustainability.
Why Attend?
IDC and Lenovo invite you to this special Lunch Roundtable, where you will have the opportunity to meet industry experts and engage with other digital leaders on topics such as:
• The role of technology in the employee experience,
• Best practices for IT management optimization and innovation, Total Cost Ownership (TCO), and its impact on financial resources,
• Device-as-a-Service for greater flexibility and sustainability.
Key Topics

Optimizing IT management costs
How can you reduce IT management costs while improving efficiency and sustainability?

Flexibility and productivity
How to improve device management flexibility and increase employee productivity?

Corporate sustainability
What strategies can be adopted to make IT management more sustainable, contributing to the company’s social and environmental responsibility goals?
Agenda
Tuesday – October 7, 2025
Roundtable Lenovo DaaS Rome 2025
One day event
Registration and welcome cocktail
Welcome, Opening Ceremony & IDC Market Watch

Andrea Siviero
Senior Research Director, EMEA Digital Business & Economy, Future of Work, IDC
Intervention by Lenovo

Marco Frenquellucci
Group Leader, Italy, Service & Solution Group, Lenovo

Mario Poggetti
Vault. Solutions & Services Specialist, Lenovo
Seated Lunch & Discussion
Wrap up & closing
Speakers

Andrea Siviero
Senior Research Director, EMEA Digital Business & Economy, Future of Work
IDC
Read Bio

Andrea Siviero
Andrea Siviero leads IDC’s European Digital Business and Future of Work Research group. The group provides market research insights to foster a purposeful and fair adoption of technologies supporting digital societies, businesses and workforce and empower tech providers in strategic decision making, planning and go-to-market activities. Siviero also co-leads the IDC Worldwide MacroTech Research program, focused on the intertwined connection between the Economical and Digital worlds – analyzing the impact key MacroEconomic factors have on the digital landscape and viceversa, how technologies are impacting economies around the world.
Siviero advises IT players on building a forward-looking digital business and workforce strategy, while providing an in-depth view on future of work technology adoption, key digital use cases, macroeconomic digital impact, and digital regulations and emerging technology, via qualitative subscriptions and custom consulting projects. He has extensive experience with large strategy and go-to-market projects with IT providers. He is a member of IDC’s global Tech Storytellers taskforce and he is passionate about public speaking and customer engagement opportunities.
He joined IDC’s European team in 2014 and has become a recognized independent analyst across Europe and beyond in the vertical markets and digital business space. He is based in Italy and he holds a joint PhD in mathematics between the Université Bordeaux I (France) and the Universiteit Leiden (the Netherlands). During his PhD, he covered scientific research, academic teaching, and vocational training. He is a native Italian speaker and he is fluent in English and French.
Event Sessions
Tuesday, October 7 2025 12:00 pm | Location:
Welcome, Opening Ceremony & IDC Market Watch


Marco Frenquellucci
Event Sessions
Tuesday, October 7 2025 12:15 pm | Location:
Intervention by Lenovo


Mario Poggetti
Event Sessions
Tuesday, October 7 2025 12:15 pm | Location:
Intervention by Lenovo
Partners
Venue

Marco Martini Restaurant
Viale Aventino, 121, 00153 Roma RM
Nestled on Viale Aventino in the heart of Rome, Marco Martini Restaurant & Cocktail Bar offers a Michelin-starred dining experience in a stunning “winter garden” setting filled with natural light and lush greenery.
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